SEO is a good one but takes a long time to see results. The untapped channel for acquiring users is publishing content as Google WebStories.
Think of Web Stories as Instagram stories but Web Stories improve your site ranking and do not disappear after 24 hours.
Ads work only when you can pump more money. But WebStories can bring you an increasing number of customers compounding over time. On top of it, Google is showing Web Stories in Google Discover Feed app.
The Stories carousel in Discover Feed is currently available in the United States, India, and Brazil.
Web Stories also appear at top of Google Search results.
This app generates webstories auto-magically based on your shop's Products & Collections. Edit further and make your own.
This app publishes webstories on your own site's domain free of charge (yes, you read it right). Web Stories content is indexed by Google just like blogs and hence, improves the Domain Authority and SEO.