We are tweeting for merchants since 2013. We started as EtsyFu, then we were known as TwitterFu and now we're Autotweet, phew! Each name change reflects lessons learnt from the product's previous cycle. We see it as a natural progression, the effect of ageing gracefully, if you will. We started in 2013 (eternity in Internet time). This latest incarnation brings unlimited Twitter profiles support and better cross-platform compatibility.